A Comparison of ACF vs Jet Engine: Which Plugin is Right for You?


Building dynamic websites in WordPress requires stepping beyond the core functionalities. This is where custom field plugins like Advanced Custom Fields (ACF) and Jet Engine come into play. Both offer a robust set of features to enhance your website’s content management and user experience. But with some key differences, choosing the right plugin depends on your specific needs and skillset.

This comprehensive comparison dives into the strengths and weaknesses of ACF and Jet Engine, helping you make an informed decision.

Feature Breakdown ACF vs Jet Engine

Custom Fields:

  • ACF: Offers a wider variety of custom field types (35+) compared to Jet Engine (19+) including Link, Relationship, Gallery, and Flexible Content.
  • Jet Engine: Provides some unique field types like User Data and Map Listing, catering to specific functionalities.

Content Creation:

  • ACF: Primarily focused on adding custom fields to existing content types. While ACF Pro offers repeater fields and flexible content layouts, it requires more configuration for complex content structures.
  • Jet Engine: Extends beyond custom fields, allowing you to create custom post types (CPTs), custom taxonomies, and dynamic layouts with pre-built templates. This streamlines content creation for websites with diverse content needs.

Dynamic Content Display:

  • ACF: Relies on shortcodes or custom PHP code to display dynamic content. This can be less user-friendly for those without coding experience.
  • Jet Engine: Integrates seamlessly with popular page builders like Elementor and Gutenberg, offering widgets and shortcodes for easy drag-and-drop content display. This is ideal for users who prefer a visual interface.

User Interface and Learning Curve:

  • ACF: Boasts a clean and user-friendly interface for adding custom fields. However, building complex layouts with ACF Pro might require some coding knowledge.
  • Jet Engine: Offers a comprehensive interface, but with a steeper learning curve due to its broader feature set. The bundled documentation and tutorials can help, but users might need to invest more time in learning its functionalities.

Additional Considerations


  • ACF: Offers a free version with basic functionalities. ACF Pro unlocks repeater fields, flexible content, and other advanced features for a one-time purchase.
  • Jet Engine: Part of the Crocoblock suite, which requires a subscription plan. Depending on the plan you choose, you’ll gain access to Jet Engine alongside other plugins for building functionalities like forms, popups, and listings.

Community and Support:

  • ACF: Enjoys a large and active community with extensive documentation, tutorials, and third-party add-ons available.
  • Jet Engine: While the community is growing, it’s not as vast as ACF’s. However, Crocoblock provides good documentation and support for their plugins.

Development Focus:

  • ACF: Primarily focused on custom fields and content management.
  • Jet Engine: Aims to be a comprehensive website building toolkit, offering functionalities beyond just custom fields.

Choosing the Right Plugin

Here’s a quick guide to help you decide:

  • Go for ACF if:
    • You need a wider variety of custom field types for basic content management.
    • You prioritize a user-friendly interface with a focus on custom fields.
    • You’re comfortable with some coding for complex layouts (with ACF Pro).
    • You prefer a one-time purchase model.
  • Choose Jet Engine if:
    • You need custom post types, custom taxonomies, and dynamic layouts in addition to custom fields.
    • You prefer a visual interface for displaying dynamic content using page builders.
    • You’re comfortable with a steeper learning curve but appreciate comprehensive documentation and support.
    • You’re open to a subscription model that unlocks a suite of website building functionalities.

Ultimately, the best choice depends on your specific project requirements and skillset. Consider trying out the free versions of both plugins to get a feel for their interfaces and functionalities before making a decision.

Beyond ACF and Jet Engine:

It’s important to note that ACF and Jet Engine aren’t the only options available. Other popular custom field plugins include Toolset and Meta Box. Researching these alternatives can help you find the perfect fit for your needs.


ACF and Jet Engine are both powerful tools for enhancing the functionality of your WordPress website. ACF is a user-friendly plugin focused on custom fields, while Jet Engine offers a more comprehensive set of features for creating custom post types, taxonomies, and dynamic listings.

If you are looking for a simple and straightforward solution for adding custom fields to your website, ACF is an excellent choice. It provides a user-friendly interface and a wide range of field types to suit your needs.

On the other hand, if you need more advanced features and are comfortable with a slightly steeper learning curve, Jet Engine may be the better option. It offers a comprehensive set of tools for creating complex websites with custom post types, taxonomies, and dynamic listings.

Ultimately, the choice between ACF and Jet Engine will depend on your specific needs and preferences. Consider the features, ease of use, and performance requirements of your project to make an informed decision.

Share This Article
Leave a comment