Quote Tag

The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.

Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That’s pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement.

It’s not about being the loudest or the smartest; it’s about being the most effective.

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.

You could say I was lazy. But I was just being smart.

If it’s your job to eat a frog, it’s best to do it first thing in the morning. And If it’s your job to eat two frogs, it’s best to eat the biggest one first.

Obviously, the highest type of efficiency is that which can utilize existing material to the best advantage.

Flying cars are not a very efficient way to move things from one point to another.

I wish we could be private with Tesla. It actually makes us less efficient to be a public company.

If you had to buy a new plane every time you flew somewhere, it would be incredibly expensive.