A theory must be tempered with reality.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Just when we most need to be clearheaded, in order to face the hard facts before us, there is all too frequently a very real inclination to give way to dangerous tendencies merely as an escape from realities.
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